Summary

I had the priveledge to take part in a project alongside a fabulous group of musicians and sound engineers in the production of a track named "Little Seed" for a wonderful cause.  We had the opportunity to collaborate as a team on a creative project designed to enhance our professional skills in teamwork and project management. The module required us to define roles and responsibilities, record, mix, and master a piece of music for release on digital platforms, and develop a promotional campaign to support the launch.

Our project centered around creating a single for a local organization, "Campaign for Cole". We set three primary goals for this initiative:

- Raise £500 for the organization.

- Achieve 1,000 streams within the first two weeks of release.

- Generate strong engagement on our promotional efforts through likes, shares, and comments.

To reach these goals, we employed various fundraising and promotional strategies. We launched a GoFundMe campaign, which ran up until the end of December, and distributed printed donation sheets to businesses, friends, and family for cash contributions. On November 28th, we hosted a ticketed charity event, featuring a live performance of the single, additional artists, and a raffle. These efforts were amplified through social media marketing on Instagram, Facebook, and TikTok.

Throughout the project, we encountered several challenges, however, our ability to navigate these obstacles professionally and efficiently was one of our team's greatest strengths. We are proud of the hard efforts we put in and believe we created a track that not only meets high production standards but also serves a meaningful cause.